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W3LL PEOPLE is a cruelty-free and natural cosmetics brand that believes in the "no-makeup, makeup look" to enhance your natural beautiful features. They have vegan certified products and are environmentally conscious.

What makes them sustainable?

W3LL PEOPLE creates their organic and plant-based products with the environment and animals in mind. They only use ingredients that are natural and good for the environment, while never jeopardizing the lives and wellbeing of any animals. They practice sustainability throughout the entirety of their supply chain and are always striving to be better for the environment.

Are they ethical?

Yes! They are 100% cruelty-free and have been awarded by PETA for their animal rights activism. Not all of their products are vegan, but they do have a vegan-friendly line of products, with the aim of becoming a 100% vegan company. All of their ingredients are ethically sourced.

Is their shipping carbon neutral or sustainable?

There is no evidence of carbon off-setting or carbon-neutral shipping.

Is their packaging sustainable or recyclable?

Their packaging is created with post recycled plastics and it is entirely recyclable. Their boxes are made with FSC Certified paper, which ensures products come from well managed forests!

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Price range:


Located in:
Austin, USA.
Product range:

Minimalist natural makeup, skincare, and beauty tools.


Cruelty-free, vegan-friendly products, made locally, ethical.


EWG-Certified, PETA-certified & Leaping Bunny Certified.

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  • 74 trees planted and counting 🌲